Search Engine Optimization (SEO)
Search engine optimization, or SEO for short, is one of those things that business owners have heard of, but are unsure as to what is involved in it. However, from a business point of view, this is one of the most important things that you can do for your website because without it you are only increasing the chances of your entire website failing and damaging your business in the process.
Why you need SEO
SEO involves using a number of tried and tested techniques and methods that will make your website more visible to the search engines. This is important because the more visible they are, then the higher up the results pages you appear and this, in turn, leads to you getting more traffic.
From a business perspective it is simply playing the numbers game because the more visitors you get, then the more customers you will have, and your turnover will improve as a result. However, neglect SEO and your website is going to fall down the results pages until it is in Internet obscurity and with nobody knowing you exist you will have to rely on other forms of advertising and marketing in order to make your mark.
To put it in percentage terms. Everybody lands on the first results page. Only half of those people ever go to the second page. Then only half of those people ever go to the third page. Can you see why ranking so high is so important? Your business could really rest on it.
Why you need to use a professional company for SEO
Even though you could learn the basics of SEO yourself it is still important to use the services of a professional company such as Webfoot-Designs when it comes to search engine optimization. The problem here is that Google is forever updating the way in which they calculate the results and things that you did before that were legal could no longer be as important and your website will suffer as a result.
We keep track of these changes and then come up with alternative strategies to reflect these updates so as your website continues to rank as high as possible. This means your business should not see a downturn in turnover, which will sadly occur if your website is allowed to fall down the rankings.
What we as a company can do for your website.
Webfoot-Designs only ever use what is known in the industry as white hat techniques. What this means is that the methods and techniques that we use are in accordance with the rules and regulations as set out by the likes of Google. Failure to adhere to their terms and conditions can lead to your website being punished and that is why you should only ever use a company that follows the rules and does so to the letter.
What we do is we look at your site, examine the keywords that are used, look at not just the number of backlinks you have, but the quality of them, look at how you are marketing your business, and also examine what your competitors are doing. All of this will then help us to create a plan of action for your site as we see how we can get you as high up those rankings as possible.
The costs involved.
For us, each case and each website is unique. Your needs are unique. Your competition is unique, What is required in order to get you up those results pages just varies by such a great deal that we look at every job individually and create a plan of action just for you.
The costs that are involved will vary depending on so many different factors, but a member of our team will discuss the costs with you in advance and explain the difference that it can make to your website in order to justify the cost.
We believe in being completely transparent with costs and are more than happy to answer any queries you may have at any point.
What you need to do now.
Search engine optimization is a continual event as your competitors are forever increasing their links and trying to rank higher than you. That is why you need to work together with a company that offers SEO on a regular basis or your website and business can suffer as a result.
By contacting us and discussing your type of business with a member of our team it means we can do some initial analysis on what your needs actually are and how we can then improve your ranking. We will look not only at the short term results, but also the long term picture to make sure that you have continued success over an extended period of time.
What you as a business needs to do now is to contact us on 815-468-1524 and arrange an appointment with a member of our team to discuss what you need to do next. Your business can and will improve thanks to the work we can do for you here at Webfoot-Designs.