One of the many things that good web design should ultimately be able to avoid is that rather annoying point where there is some spare space on a page on your website. The plan should always lead to every space being covered, or any gaps should be planned and not take the eye away from the key components of the page itself.
However, there are a growing number of people that are making attempts to create their own basic website via a range of packages and software that is available online, and that is leading to several problems.
One major problem is to do with the layout of a page, and in particular the home page, where you may be suddenly faced with some rather annoying spaces on your website that just do not make sense. From the perspective of an individual landing on your website, it gives the impression of something being disorganized and the feeling that you just do not have too much to say, which is not exactly going to be beneficial to you.
Ultimately, having gaps can work against you, but how do you avoid it in the first place?
- Think Carefully.
The first thing is to think carefully about what is going on that page. You may very well be using a template as a guide, but there are times where you simply do not have enough to say and run the risk of repeating yourself so you then leave parts out leading to these spaces.
People think that a template is going to solve all of their problems, but that is only true if you know how to manipulate the template to fit into your own vision. It is not really there for you to just throw your own information into it because then your website is not unique and looks like countless others out there, which is hardly good on your part either.
- Draw it Out.
Drawing the layout of the page on paper before you get started with the design does help you to ascertain as to whether or not there will be spaces that you have to deal with. In this drawing, you do not have to write down absolutely everything that you plan on writing, but just be aware of sub-headings for each part or what is intended to go in a key section of that page.
Drawing it out first also then means you are less likely to see a page all put together and then discover that certain aspects just do not work together. It is easier to change a drawing rather than move entire sections around which can then throw out the design in other areas, but there is still very much the possibility of that happening anyway, so this is not a fail-proof idea.
- Find the Balance of What to Say.
There are two schools of thought when it comes to website pages. There are some that argue you should include as much information as possible while there are others that certainly fall into the other camp.
Finding the balance of what to say will help with your plan, and it will then reduce the chances of there being those rather annoying spaces that can then become a problem. Look at other websites that are in the same industry or field as you and see what kind of information they are putting on their website. How much do they actually divulge?
Make life easier by creating bullet points of the information and then decide which areas you wish to expand upon. Look at the drawing of the layout and see how it all fits together like a puzzle or how you can use variations of placing text so that everything combines well together. Once again, this is something that can be harder to do when you are just using a template alongside having limited knowledge.
Discovering that there are spaces on your website is annoying as well as being distracting for your visitors, but it is a problem that can be fixed as well as one that can be avoided. You cannot leave it alone in the hope that nobody notices as that will just reflect poorly on both you and your website, which you certainly do not want.
Space can be good in certain areas, but the layout of your website is not one of them. If you are having any issues, then seeking professional help to rectify them will mean that those issues are resolved immediately.
If you have an e-commerce website, or are planning to have one, then you are going to need to turn your attention towards a payment gateway. However, the problem is that there are so many to choose from, so making the correct selection may not be as straightforward as you think.
This does then mean that you could be confused as to which company you should select and partner with for your website. After all, you want to be absolutely certain that everything is going to run in a smooth manner because, if it doesn’t, then you will have a whole host of other issues to contend with.
The Role of the Payment Gateway.
First, let’s look at the actual role of the payment gateway to provide you with a better understanding of what is going on.
People come to your website to hopefully purchase something. In order to do so, you need to provide a shopping cart and checkout which then leads them to a screen where they can enter their payment details. That is where the payment gateway is going to appear.
The payment gateway allows you to collect payment which is then sent to your bank account resulting in you having actual turnover and money in your account. It is the absolute basic requirement for your e-commerce website to be able to function or else you will just be unable to get any kind of money for your products.
Selecting Your Payment Gateway.
Selecting your payment gateway is not always as easy as you would think, and there is more to it than just having difficulty in choosing what to use from the plethora of options that are out there. Instead, you also have to look at the e-commerce software, or script, that you are using to run your store as not every gateway is going to be compatible for each script.
The good news is that the companies behind the actual e-commerce scripts will tell you which gateways can be linked up so that the entire process works in a seamless fashion. This alone will prevent you from getting a real headache when things just don’t want to link up in the manner that they should.
However, there is also more to it than just being aware as to which options are compatible. Instead, you must also think about the payment aspect as that too is going to play a role.
Different payment gateways are going to charge various transaction rates, and even the way in which they are calculated can differ. Some will charge a percentage. Some will charge a percentage plus a small fee, so looking around at the various options is advisable as it could save you a substantial amount of money.
Also, you have to think about when you will receive your money because not every payment gateway is going to supply you with your money in a short period of time. As you browse your options, you will notice that while some allow you to withdraw your money almost immediately, others will hold onto it for a period of time, sometimes over 30 days. From a financial and business point of view this is something that must be taken into consideration with your budget as you must be able to factor this into the equation before you launch or you will run into cashflow issues.
The main point we are making here is that you cannot just opt for the first payment gateway that you come across as there is no cast-iron guarantee that it is going to work in your favor. Compatibility, costs, times to withdraw cash are all key points that must be considered before moving forward. You need this part of your website to run as smoothly as possible because it will ultimately lead to people dumping their shopping cart and going to another website where they are not having the same issues.
Of course, you can make life so much easier for yourself by merely getting some professional help and advice from your web designer. They will not only advise you on the best gateway to suit your needs, but they can also make sure that it is connected in the correct and proper manner so everything runs as smoothly as possible from the outset.
Recently, there has been an increase in the popularity of the pop-up live chat box on a whole host of websites. Previously, this would have primarily been the domain of nationwide companies that had the infrastructure to contend with this part of customer service, but that is no longer the case.
However, the real emergence of this approach does then lead to a rather interesting question regarding web design as it leads to a discussion as to whether this pop-up chat is best, or a pop-up info box. You need to remember that the key aspect for most websites is the ability to convert those visitors into customers, or to get them to perform the action you are looking for, so getting to grips with this decision can be more important than you think.
The Pop-Up Info Box.
One of the main reasons for using the pop-up info box is to gather together subscribers or leads. Y
However, this free gift is merely the hook by which they hope to catch you, but as these boxes appear in a prominent position, it is difficult to simply not see them and avoid what they are saying. Ultimately, with them also generally offering something for free, then you can perhaps understand as to why it can have a relatively good success rate.
But, there are a number of problems and issues.
Often, visitors will regard this box as being rather intrusive as it comes up without them asking for it and sticks itself right in front of their nose. Also, it can appear at different times as some use it when you land on a page while others it is when you try to leave. Once again, this can irk some individuals and they will not complete the form just on that basis alone.
The Pop-Up Instant Chat.
The other option we are looking at is the instant chat box, and this does operate differently compared to the info box that we mentioned earlier. With this, the visitor is encouraged to go ahead and engage with a customer service representative via an instant messenger style app. This app can appear in either a pop-up form, or a button to access it will be displayed quite prominently on the website.
Of course, with this option there is the advantage of the visitor being able to talk to a real person, and studies have shown that this approach can lead to more sales on an e-commerce website. Indeed, growth has grown by approximately 30% after individuals have been able to converse via this live chat option.
So, which option is best for your website and has the potential to lead to a greater number of conversions?
Well, the answer to that lies in what you want to get from your website in the first place. If you are merely wanting to gather together names for a subscriber list, then a live chat would be a waste of time and money. However, if you want to convert to sales, then allowing visitors to deal with a real person can help to sway those individuals that were rather uncertain as to what they would do.
Also, there is no reason why you should not go ahead and use both options on your website, but then you certainly do not wish to be too intrusive as that in its own right could drive people away from you. In other words, striking the correct balance will prove to be a rather important and essential decision to make.
In conclusion, it has to be said that either option does have the potential to boost your website, but it is how you use both methods that will prove to be the key. You simply cannot look at including these approaches when you are merely doing so to follow the trend as that in itself can be counter-productive. Instead, seek some advice from your web designer who will be able to advise you as to whether or not it would indeed be a good idea. After all, they are the experts, so their advice will often prove to be invaluable.
Even though you will be primarily used to seeing .com at the end of a domain name, there are a whole host of other variations for you to choose from. Now, even though most would argue that the .com version is the best to have, which it is, this does not mean that you should be wary about other options if your first choice is not available.
So, how do you go about making your decision? How do you know that you have actually stumbled across the perfect extension? Well, there are several key points that you should perhaps keep in mind before you proceed any further.
1. What is Your Website About?
This is the first point, and it is also a rather important one as the reason for the mere existence of your website could prove to be useful in helping you with the domain extension.
For example, if you are primarily an organization, then aside from the .com option there is also .org to consider as this is certainly going to be appropriate. Also, if you are a business, then there is also .biz to perhaps think about as well. The reason why this is so important is simply because it provides a certain sense of cohesion with your domain and business in general.
2. Consider a Local Extension.
Different countries have their very own local extension and that can be another attractive option for a number of websites. Even though it is perhaps not as good as the .com concept, there is still a lot to be said for using something such as .us or .ca or .co.uk. By using these extensions, it means that people will also be able to instantly grasp where your website is based. This can be extremely useful for those websites that focus on a more local aspect so it is certainly one thing that should be looked into.
3. Forget About the SEO False Belief.
You will often discover that there are a number of people within the world of SEO that will state the .com extension is the best from their point of view. However, this is not entirely accurate.
Instead, one of the primary reasons as to why they state that this is the case is simply because the .com extension is the most popular around the world. This means that the most work has been carried out on this extension as well as the majority of individuals even just opting for this extension as they feel that they too need to follow the popular idea.
The truth is that it is the domain name alongside the SEO work that you carry out on your actual website that will make a difference.
The Difficulty with TLDs.
The difficult that exists with these domain name extensions is that there are currently over 400 different options out there. Of course, the majority of them are going to be useless for your website, but that is certainly not the case for all of them.
As we said at the outset, you need to think about the main reason for the existence of your website when choosing the extension ending. For most options, you need to forget about them simply because they will often only relate to websites that have a very specific business model as you would hardly expect a blog related website to have a .tv extension as nobody would even dream of searching for that.
In conclusion, choosing this extension is only going to involve you thinking carefully about your website model, the reason for it existing, and also what you would expect people to use in a search. Also, even if there is a .com available that ties in perfectly with your desired domain name, it may also be a prudent move for you to look at purchasing other extensions for the same name. By doing so, you will be working at improving your brand and doing so in an effective manner.
Of course, you may also want to consult with your web designer prior to purchasing your domain name and get their input on what would work best for you. Not only will their experience count for so much, but it will also reduce the chances of you making what could be a small, and yet significant mistake.
There is a belief held by many that typography has to be both big and bold for it to have an impact with the design of a website. However, that is not entirely true as there are so many variations when it comes to fonts and their sizes that it can easily become rather a complex issue to ascertain as to which font to use.
Of course, there is also the train of thought that it is going to be dependent on the placement and what you hope to achieve with your typography, so merely putting any old thing on your website could certainly prove to be counter-productive.
This then brings us to the question as to how on earth you deal with this rather pressing issue because you will clearly want to get things correct at the first time of asking. Remember, approximately 95% of all of the information that appears on the Internet is in the written word, so just throwing anything onto your website with your fonts is not advised.
Avoiding Mixing them Up.
Even though it may be tempting, you are strongly advised against mixing up the fonts and having numerous different styles all over your website. This not only makes everything look messy, but it will also prove to be rather confusing for the visitor, and that will hardly be conducive to them enjoying their visit.
You should really look at using no more than three different fonts on a website, but also keep in mind that you can use different sizes of fonts as well, so you do have slightly more scope than you would have perhaps previously imagined.
Consider Font Combinations.
If you are looking at using more than one font, then there is a very real requirement for you to consider font combinations. This will involve you using two fonts with the same characteristics to provide at least a certain sense of unity across your page.
Deciding to make use of fonts where one is naturally in bold and in your face while the other is more slender will only confuse your visitors as well as looking extremely messy.
Stick to Standard Fonts.
Even though it is clearly very tempting to go ahead and make use of a number of the cool fonts that are out there, it has been shown that standard fonts will often prove to be the winner. In fact, visitors react better to the standard fonts as opposed to anything else, so if you think that you are using an elaborate font to make things stand out, then you are wasting your time.
Instead, stick to what everybody already enjoys viewing as there is nothing at all wrong with that approach. However, say that there is a very apparent need for a custom font, then it is still advisable to not overdo it whenever you can. Just constantly remind yourself that people already know what they like, so doing something just to be different is not the best option.
Remember Line Length.
Finally, there is one last point that needs to be covered as it is often overlooked by designers and that is connected to the concept of line length. You simply do not want your text to go on for an eternity as it will not only look messy, but will also become difficult to read.
Keep line lengths as short as possible especially when you are dealing with main headings. The theory that a heading needs to be as descriptive as possible to garner attention is not as accurate as you may initially think. Instead, it is the typography that will often draw people into parts of your website rather than the text itself.
As you can perhaps see, there is more to the typography than just choosing some font and throwing onto your website in the hope that it looks good. Instead, careful selection of the font, how it is used, and also the size will play a major role in the overall appearance of your website. Uniformity will often be key in ultimately producing something that is pleasing to the eye, and considering you want to do everything and anything possible to not only attract visitors but also keep them there, then the last thing you want is for your use of typography to be your downfall.