There is a belief held by many that typography has to be both big and bold for it to have an impact with the design of a website. However, that is not entirely true as there are so many variations when it comes to fonts and their sizes that it can easily become rather a complex issue to ascertain as to which font to use.
Of course, there is also the train of thought that it is going to be dependent on the placement and what you hope to achieve with your typography, so merely putting any old thing on your website could certainly prove to be counter-productive.
This then brings us to the question as to how on earth you deal with this rather pressing issue because you will clearly want to get things correct at the first time of asking. Remember, approximately 95% of all of the information that appears on the Internet is in the written word, so just throwing anything onto your website with your fonts is not advised.
Avoiding Mixing them Up.
Even though it may be tempting, you are strongly advised against mixing up the fonts and having numerous different styles all over your website. This not only makes everything look messy, but it will also prove to be rather confusing for the visitor, and that will hardly be conducive to them enjoying their visit.
You should really look at using no more than three different fonts on a website, but also keep in mind that you can use different sizes of fonts as well, so you do have slightly more scope than you would have perhaps previously imagined.
Consider Font Combinations.
If you are looking at using more than one font, then there is a very real requirement for you to consider font combinations. This will involve you using two fonts with the same characteristics to provide at least a certain sense of unity across your page.
Deciding to make use of fonts where one is naturally in bold and in your face while the other is more slender will only confuse your visitors as well as looking extremely messy.
Stick to Standard Fonts.
Even though it is clearly very tempting to go ahead and make use of a number of the cool fonts that are out there, it has been shown that standard fonts will often prove to be the winner. In fact, visitors react better to the standard fonts as opposed to anything else, so if you think that you are using an elaborate font to make things stand out, then you are wasting your time.
Instead, stick to what everybody already enjoys viewing as there is nothing at all wrong with that approach. However, say that there is a very apparent need for a custom font, then it is still advisable to not overdo it whenever you can. Just constantly remind yourself that people already know what they like, so doing something just to be different is not the best option.
Remember Line Length.
Finally, there is one last point that needs to be covered as it is often overlooked by designers and that is connected to the concept of line length. You simply do not want your text to go on for an eternity as it will not only look messy, but will also become difficult to read.
Keep line lengths as short as possible especially when you are dealing with main headings. The theory that a heading needs to be as descriptive as possible to garner attention is not as accurate as you may initially think. Instead, it is the typography that will often draw people into parts of your website rather than the text itself.
As you can perhaps see, there is more to the typography than just choosing some font and throwing onto your website in the hope that it looks good. Instead, careful selection of the font, how it is used, and also the size will play a major role in the overall appearance of your website. Uniformity will often be key in ultimately producing something that is pleasing to the eye, and considering you want to do everything and anything possible to not only attract visitors but also keep them there, then the last thing you want is for your use of typography to be your downfall.
Let’s face it, trying to effectively market yourself on the Internet is always difficult especially as the industry continues to grow on what appears to be a daily basis. At times, you may feel as if you are fighting a losing battle which is why it could be useful for you to take advantage of the main future ideas for marketing before anybody else.
For that, it is interesting to look at the expected trends for 2018 so you can begin to implement a plan in advance which should make it easier to then take advantage of these ideas.
- Content Marketing is Key.
Content marketing has been important for some time now, but concise and effective content is going to continue to be on trend throughout 2018. The main idea in this area is that you get to the point as quickly as possible as people do not have the time to sit and work through a huge volume of content just for those few pieces of gold.
This becomes even more important when you consider that more people are now using their cellphones to navigate websites. As you would expect, they do not have the space to browse through a book, so keep it neat and your marketing will work out.
- Always Remember to Keep it Responsive.
Your website has to include a responsive design and this is based on the sheer number of people that use their phone to check out what you are doing. Having a responsive design that makes it easier for them to navigate your website is also a part of marketing, so if you have not already incorporated this into your design, then you are missing out on a huge part of your potential market.
This is something that you can check yourself by going to your website on your phone. Does it all condense and still look good where you can see everything on the one screen? If that is the case, then good. However, if you have to scroll around like crazy to see everything, then it’s time for a revamp.
- Influencer Marketing is Important.
Influencer marketing has been on the rise, but in the past it has been linked to the major players on social media that have a huge following. However, it is now the case that even the smallest of content producers on social media are wanting to get in on the act.
For this, you should look at using individuals that are clearly in your target market, and make sure that their audience is the same, but understand the rates for the industry when it comes to them promoting your products. Of course, those individuals may have an inflated sense of what they are worth, so do not allow yourself to be held to ransom as that is not going to do you any good at all.
- Email Marketing is Hanging Around.
If you thought that email marketing would have long been dead, then you are wrong. Instead, it has seen something of a resurgence in recent times, and that is a trend that is going to continue throughout 2018.
One major shift is going to be with the increased use of interactive email. It is something that has been around for some time without being fully implemented by companies, but that is all about to change. An email is now going to have more than just a link for people to click on, so getting some design help in their creation is going to prove to be popular.
- Becoming More Intelligent with Social Media.
Social media has to play a major role in marketing throughout 2018, but you need to be more intelligent with your approach. Yes, you have to be on these websites in order to make your presence felt, but there is something about not just putting any old thing on your profiles that is going to become more popular.
Keeping things concise, and making sure that every portal is linked will increase customer awareness of your brand, so using tools that allow you to do this from the one screen will be helpful.
As with any other trends, there is no reason for you to go ahead and adopt the techniques or methods as part of your own approach to marketing. However, when you think about how tough your industry is going to be, then you need to ask yourself the question as to whether or not it will prove to be useful to you to ignore it.
We’ve reached the end of 2017, and it is always useful to look at the potential trends for web design that are expected to become more prominent in 2018. Of course, there is no guarantee that these ideas are going to take off and become mainstream over the next 12 months, but there is certainly the potential for that to be the case.
Furthermore, understanding what the trends are going to be in advance does also allow you to possibly think about changing your website slightly so it can remain contemporary and not look out of date.
- It has to be Clean.
The first thing is that the design has to be very clean. This is linked to the very real rise in cell phone usage for browsing websites, and those users only want something that is not cluttered or too difficult to navigate around.
The most important point here is that you get your main reason for a page across in a simple message but do not go over the top with all of the added extras that you feel is filling some blank spaces. It just is not worth it.
- The Typography.
The ideas behind typography change on a regular basis especially when it comes to the design. In 2018, it is anticipated that typography is going to become bolder and more artistic with it being used to draw the visitor towards certain actions and grabbing their attention.
You will also find that the use of buttons is going to reduce in popularity as text links will become more prominent.
- The Use of Subtle Animation.
Animation has been quite popular, but in 2018 it is going to be the time of being subtle that will come to the fore. We are talking about slight animation whereby there is limited movement on a graphic that is complete in next to no time at all. This could include the use of animated logos on websites and it is all thanks to the way in which browsers, as well as devices, are now better equipped than ever before to deal with the power that is required for these animations to work smoothly.
- The Bespoke Illustration.
Illustrations can be an effective tool in your design, but in 2018 it is not going to be about using the same illustration as a number of other websites. Instead, the bespoke illustration concept is going to take off and it does mean that there is the opportunity to do something that is very individualistic right from the beginning.
The idea of having this unique illustration is that it can be built into your brand development which is also going to be very useful when it comes to the marketing of your website.
- Imagery that is Authentic.
Photography has always been important in web design, but there is going to be a further push on making sure that the images are directly related to what your website is all about. Furthermore, there will be an increase in the hiring of professional photographers to take bespoke images specifically for that website and its aims so the use of stock images is certainly going to decrease.
- Video is the Star.
Video has been used extensively in recent years, and that is a trend that is going to continue throughout 2018. The fact that devices are becoming more powerful does mean that a website is less likely to be slowed down, so using video is certainly going to be a good move.
The only advice with this part is that the video should be related to what you are doing so do not think that you could just go ahead and include it so that everything looks nice because that is just not going to work.
Those are just a few of the potential ideas and trends that are expected to play a major role in web design over 2018. Of course, there is no reason for you to actually go ahead and use these ideas as your website is your design and if something works for you, then stick with it.
However, just being made aware of what the industry is looking at can always prove to be useful. If you feel like a change is required, then contact your designer and see what changes they feel they can make.
Let’s face it, no matter how good the information or products on your website may be, people will be immediately turned away if your website is not pleasant on the eye. One major area where there is often cause for concern is with the color scheme as it’s fair to say that some schemes are rather sore on the eyes.
So, with that point in mind, you may be interested to know how you should even go about selecting your color scheme in the first place. After all, this is something that you want to get correct at the first time of asking as it is a costly business to change it later on.
Thankfully, there are several key points in mind that should make a difference.
- Remember People are Color Blind.
The first point is to remember that some individuals are color blind. If you use colors that are difficult for those that are not color blind to comprehend, then you are going to be eliminating a percentage of your market.
This is something that your designer can look into, but it is certainly something that has to be kept in consideration during the design process.
- Keep Your Audience in Mind.
When choosing colors, you need to keep your audience in mind at all times. After all, you need to choose colors that will be pleasant to them rather than making it difficult to even read what they see on the screen. This can even include looking at whether your main audience is local or international, in which case understanding the way in which different colors can be perceived culturally will also prove to be important.
- Remember Your Brand.
At all times you must remember your brand because there is absolutely no point in having your brand and color scheme at odds against one another. When that happens, you simply give the impression that you are not in control of what is going on with your brand and it will ultimately lead to everything appearing to be rather disjointed. Clearly, this can then have a negative impact on your brand in general, so having continuity across the board will only ever reflect well on your online presence.
- Create a Palette First.
There are different options available when it comes to creating a color palette before the design part is then in full swing. You don’t want to have too many different shades or completely different colors all on the one page as this makes it too busy for people to even concentrate on anything.
You are best to choose perhaps two main colors and then start to work from those two incorporating shades that blend in well with them. Look at color charts and build from that point, but do remember that you should not really have more than five colors on the one page, excluding photographs, or it can start to look messy.
- Create a Rough Template.
Prior to becoming fully involved in the design process, it makes a lot of sense for you to create a rough template of a page with the color scheme that you have chosen incorporated into it. With this, there will be a number of potential ways in which it can go as you may decide that the color scheme just doesn’t work at all, or you could decide that you need to cut out a color or two.
Alternatively, you may look at the template and feel that the color you had initially chosen to be your primary shade should not be in that position as something else seems to be working better. However, the good part is you have not invested a considerable amount of time and effort up until this point, so making the relevant changes will prove to be rather easy to do.
As you can see, there is so much more to selecting a color scheme for your website than simply settling on shades that appeal to you on a personal level. Instead, you need to think about things in a more widespread manner as well as being sensible with your entire approach. Color schemes make a huge difference to the way in which your website is ultimately viewed by your visitors. Remember that they will make their decision as to whether or not they will go ahead and spend money within the first few seconds, so getting the colors correct will prove to be essential.
2018 is around the corner and it’s time to look forward! In today’s world, it’s important for a business to have a user-friendly, mobile responsive website. The days of looking a company up in the phone book are behind us, and today people are looking you up on the internet. What will they see when they find you?
If your website hasn’t been redesigned within the past 2-3 years, it is considered out of date. Visitors tend to use companies with an updated site. Why? It shows that they are continuing to grow and want to keep up with their company to improve customer experience and service.
Cell phones, tablets, desktops, etc. How does your website look and respond to each of these devices? This is incredibly important today. 80% of internet users own a smartphone. That is a high percentage, and that means you need to be ready for them to visit your website from that phone. Mobile first web design is becoming a staple at Webfoot, and we strive to ensure user experience on all devices is smooth and friendly.
What is your business model? If your website has not changed in 5+ years, there is a strong chance that your website no longer reflects your business properly. Redesigning your website gives you the opportunity to give visitors a fresh take on who you are as a business and what you can offer your customers. A very important thing to consider is that your website is less about you, and more about your visitors and potential clients/customers. Build your website with them in mind.
Content is king, however, too much content will push your visitors away. Once someone lands on your website you only have a few seconds to capture their interest. Interesting bullet points and dynamic images need to be front and center. Consistency in design and content will keep users on your website longer improve your chances of that visit converting into business.
Lastly, consider security needs for your website. Any site is at risk and can be hacked. With that said, old sites have old code and that code is more susceptible to attack. Consider a screen door leading out to your backyard. When it’s new, the screen is strong and taut. You never worry about any bugs getting through and you are able to enjoy the fresh air worry free. After time, the screen weakens a bit and a small hole begins to develop. You notice little gnats making their way into the house so you put a patch over the little hole. One day, you notice a small cut in your screen and now mosquitoes and flys are getting into the house. You continue to patch the screen, but now it looks terrible and the patches don’t stay on very well and the holes keep growing.
This is your website. You can patch the site and hope that the bugs won’t get in, but unless you replace that screen, you’re going to continue to have issues. By redeveloping your site every few years, you are not guaranteed to keep all bugs out, but you are definitely making it more difficult for them to find their way in.
Let’s work together to start your companies year off strong. We, at Webfoot, look forward to working with you on your new site, and helping your business to grow.