Your website security is important to you as well as your visitors. In today’s world of cyber-security, adding an SSL Certificate to your website can help protect you, protect your visitors, build trust, and as a little bonus – give you a little SEO rankings bump.
What is an SSL Certificate?
An SSL (Secure Socket Layer) encrypts data to allow secure connections from a web server to a browser. The SSL helps to keep prying eyes from seeing the conversation between you and the website you would be doing business with. In the past, an SSL was commonly needed to protect credit card information, social security numbers, bank accounts, and any other personal sensitive information. It is always expected that any online store, bank, job application, or doctor’s online patient forms have the well-known green lock displayed next the website URL.
But there is nothing sensitive on my website. Why do I need an SSL?
There are added benefits to an SSL Certificate, as they are becoming more popular in today’s web. Customer experience is vital to any company. By adding an SSL to your website, are you building immediate trust with your potential clients. The moment someone visits a website that is proudly displaying the secure lock next to their URL, the visitor can see that you not only take your site and your security seriously, but you also value theirs.
Google recognizes the need for more vigilant cyber security and have started giving increased SEO rankings to those that are utilizing the tool. Google SEO standards are another can of worms, and this one step may not launch you from page 7 to #1, but using this tool that improves your site security and gives you a little boost in SEO is an easy win-win situation.
Here at Webfoot, we utilize the SSL certificate for many reasons, and we encourage everyone to do the same. We will soon require all clients hosting with Webfoot to have an SSL on their website.
When it comes to you having your website it is one thing wanting something that is amazing to look at and capable of providing all of the information that you have deemed to be relevant, but there is something else that is perhaps even more important than the way it looks. That thing is the speed of the website and we are going to look at the reasons as to why this is so important.
The one thing that you can generally say about us humans is that we are often not the most patient species on the planet. We want things to happen now and to not sit around and wait for it as we get bored, irritated, and simply storm off and go elsewhere or do something different. Now, this also applies to websites and, to be honest, the problem is actually worse with websites than it is generally going to be elsewhere.
But why is it like this?
The problem is that we always feel that we are so busy that we hate to waste time. Also, we are aware that there are a number of websites out there for whatever it is that we are searching for that there is no reason for us to just be stuck on the one site as there are other options available. In other words, we hate the very idea of effectively being held captive by a website while we wait for it to load.
So, what is the outcome? Well, it has been shown in studies that if we do not see real progress being made with a website loading in a matter of seconds then we are very likely to just click off and go elsewhere. As a website owner that is going to result in you effectively having people just bouncing off your domain name and of course in this kind of situation you are not exactly going to be able to get the results that you expected from your site.
Overall this is going to have a profound impact on your bottom line and your business is going to suffer from a marketing and monetary perspective and that is hardly something that you want to have happening on a regular basis.
Often, the problem with load times is that people want to have this huge and elaborate website with all of the fancy bells and whistles as they mistakenly think that this is what people are looking for. They want the wow factor when somebody lands on their site, but what is the point in having the wow factor if it takes forever to load and nobody then sees it?
That in itself just does not make sense and it is clear that there has to be a balance between effective design and a short loading period.
This speed issue is a massive problem. In actual fact, the way in which we are now using our smartphones or tablets to access the Internet has only made matters worse. A study showed that as many as 73% of smartphone users have complained about the slow loading speed of websites and, as a result, they simply navigate away.
Now, imagine almost 3 out of every 4 people that load your URL not even bothering to wait for the page to load as it is just taking too long. How is that going to affect your business?
So, what do you do?
Well, the answer is actually easier than you think and it is all back to that key part, the website. You have to get honest and real with yourself and accept that having all of those fancy things is not all that it is cracked up to be. People are more interested in what you are trying to tell them and the information that they are looking for rather than whether or not some cool little gadget flies in on a spaceship and lands on a sunflower before the page opens up or some other crazy stuff like that.
Do yourself a favor and focus on the content. Focus on the navigation and making sure that all of the information that is relevant about your website is on there and is accessible. It is that information that is going to make your business and website a success and nothing else. It is not the cool design that takes an eternity to load.
All that we are saying here is that you need to put some more time and effort into thinking about the actual design and how it is going to work from a practical point of view. Also, you want to listen to your designer and if they say that something is going to be too heavy and take forever to load, then accept that this is going to be the case and take a different route instead.
Websites should be useful, informative, and still look good. They should not load slowly or else there is no point in having them.
A new and exciting development at Webfoot is our new managed hosting and security plan now being offered called Guardian. As just one of the many Webfoot Dynamic Solutions we offer our customers, Guardian has been specifically developed to battle against the ever growing threats posed by hackers and malicious code injections to sites that are not regularly monitored or updated. The Guardian managed hosting and security plan ensures that your website coding is up to date, secure and safe from compromising situations. Rest assured that using Guardian is a critical step in the right direction for your business and securing your online resources.
Guardian, includes all of the following services:
• Monthly hosting on our dedicated secure servers
• Monthly maintenance and security checks of the site
• Automatic software updates and patches as they are released
• Weekly backup of site files and your complete website
• Webfoot will clean and restore your site at no charge, in the event of a successful attack
• Rapid response to any downtime or issues with the site caused by an external threat
The Guardian service plan is available for yearly or monthly billing via credit card or ACH auto pay so that it’s easy to manage and budget for your business. I look forward to working with you and developing your web resources to benefit your business needs.