Does Your Website Convert? If Not, Then What’s The Point?
It used to be believed that all you had to do in order to convert website visitors into useful customers or clients was just to have a nice website. However, thanks to the sheer competition that is out there in every single industry, we now know that there is a lot more to it than just having something that looks nice. Now, it is essential that your website is capable of converting those hard earned visitors into clients that are actually worth something to you. So, you need to ask yourself a question.
Does your website have a good conversion rate?
Think of it in this way. If your website is not doing the thing that it is supposed to be designed for, which is generating clients or new customers, then why do you even have it online?
The annoying part for many is that it often does not take too much work to turn a website from one that is under performing to one that is the star attraction. However, you need to know what you are doing or, in all honesty, you could make life worse.
Improving Those Conversion Rates.
So what can you do to improve your conversion rates? Well, there are several things, but one of the best places to begin is by carrying out some research.
The research we are talking about involves checking out the websites of your main competitors and see the kinds of designs that they are using. Now, you are of course unable to just copy and paste the template and use it yourself, but by looking to see if there are similarities in the way that certain information is put across does make it easier for you to then begin to see what could be working in your industry.
Study The Importance Of Colors
This might sound like a bit of a drag, but it has been shown that certain colors have either a positive or negative impact on how we behave at different times. There is an entire field out there that discusses how red may work better with call to action buttons for restaurants, but not for other industries for example and the difference it can make to conversion rates is actually quite astonishing.
Just to show you the difference, there is a wonderful example of a clothing website called RIPT that changed the color of its ‘Click to Action’ button from green to yellow. Now, you might not think that this would do much, but their sales then increased by 6.3% due entirely to the way in which the color better suited the website with it then having the desired effect on their visitors.
Keep With The Trends
This one is obvious, but you need to make sure that your website is keeping up to date with the current trends in not only web design, but also with how people interact with the websites in the first place.
People will pick up on websites that are outdated and will instantly then start to believe that your entire business is also not keeping up with the times even though nothing could be further from the truth. By making sure that your website follows modern trends it means that you will be seen as being fresh and all of your content will be displayed in the manner that is now accepted as the norm. When people see something as being familiar, then they are more likely to act the way you want them to.
The Placement Of Your Call To Action Button
However, even though color, trends, and general design all play a part in determining your conversion rate, perhaps the biggest thing to keep in mind is the actual placement of your call to action button.
It has been shown in various studies that we tend to react differently depending on where these buttons are located and it is all to do with the way our eyes go over the page. You do of course also need to think about the copy you are using in order to draw people in and one of the best things that you can do is what is known as A/B testing.
With this, you are able to create various layouts of the same page and then run tests to see which design actually gets the best conversion rate without having to worry about constantly changing your website. This in itself can be a major breakthrough as there are websites that have increased their conversion rate by more than 100% just by moving the position of a single button. Take your time, try things out, and then make a decision.
So, what we are saying is that you do not need to just sit there and suffer with a poor conversion rate. Instead, you can take action and carry out some simple alterations that can vastly improve the way that people respond and react with your website.
Gone are the days of just throwing up any design and waiting for people to come to you. Now it is all about being enticing and providing visitors with everything that they need and you will see your business increase as a direct result.