Just What is the Cost of Bad Design?
It is understandable for you to be excited about getting your new website out there for the world to see, but this is certainly a case where patience is indeed a virtue.
To stress this point, we can look at the actual cost of bad design. Now, we aren’t saying that we will be looking at exact figures, but this is more about discussing the negative impact that poor design can have on not only your website but also the way in which you are perceived.
Bad Design from a Technical Point of View.
Getting your designer to just throw something out there without too much thought or care for the end product is just not something that you want to be doing. It’s important to remember that your website is the key form of advertising that you will be doing online, so you should want to take some care over it so it represents what you are doing in the best light possible.
If you put pressure on a designer to just produce something that is barely functional, then you run the risk of encountering a website that has not been adequately tested. This can mean that there is code contained within it that is just not going to work smoothly leading to broken links and even worse if you are not careful.
There can be bugs and additional performance issues that have a negative impact on the way in which the website works. This will hardly be something that will then appeal to the visitors who will be expecting something smooth and functional without having to screw their eyes up wondering what on earth they are trying to look at.
Also, additional pressure to get a design completed will lead to poor choice of colors or fonts. There could potentially be a mix of images at various sizes and resolutions that are difficult to comprehend.
It is a real mess. But it gets worse.
Bad Design from a Business Point of View.
We have only really hinted at the mess it can make from a technical point of view, but you are probably more concerned about the business aspect. Well, as you might expect, it’s bad news.
It has been shown that bad design leads to you effectively bleeding business. Visitors to your website see the poor design and are instantly put off. They view you as just not being too concerned with the fabric of your website, and this is then translated into the fabric of everything else that you do.
It does not inspire confidence in what you offer, and trust can be gone in an instant. This break in trust is especially true when they know that your competition has a plush website that works and delivers everything that they would expect.
Think of it this way. Poor design often means that things are all over the place. Nobody knows where to look or what message you are trying to portray. Think about how you would react if you walked into a real store expecting something that is functional and able to provide you with the product or service you need, only to be encountered with boxes all over the place and broken windows.
What would you think? The chances are you would walk away.
Also, if you do rush out a new website, there is a pretty good chance that you will end up spending more money and more time trying to rectify everything later on. Is it not worth you spending that time correctly from the outset than trying to repair a giant hole in the future? By then, the damage has mainly been done, so it’s not exactly worth taking that chance, is it?
Finally, and this should come as no surprise, your sales will drop accordingly. As we said, nobody is going to feel excited about buying from you if their first impressions are poor thanks to the bad design.
It is known that a healthy percentage of buyers will make their decision from the moment they set eyes on the website. If your shop front looks as if it has been looted, then people will run away and spend their money elsewhere. All of this just comes from your reluctance to give your designer the correct amount of time to do their job correctly.
Overall, what we are really saying is that this is a problem with planning. A problem with arranging your time and setting out to have a website designed well in advance. This allows for the correct research and development to take place before everything is revealed to the world. Things will work smoothly, and your visitors will love what they see, leading to a boost in your sales!