Helping Seniors with the complexities of Medicare
When we design a website, one of the most important things we focus on is the user experience. A website that looks cool but is difficult to use misses the mark. For this company in particular, they focus on providing their services to Seniors around age 65 and over. The challenge of this design was to provide an intuitive user experience and a welcoming appearance for this demographic.
We wanted this design to be very approachable and easy to access for the older user base. Paying close attention to font choices and color contrasts, we were able to design a website for this client that is easy to read and one that guides the user through information easily.