SEO involves using a number of tried and tested techniques and methods that will make your website more visible to the search engines. This is important because the more visible they are, then the higher up the results pages you appear and this, in turn, leads to you getting more traffic./p>
From a business perspective it is simply playing the numbers game because the more visitors you get, then the more customers you will have, and your turnover will improve as a result. However, neglect SEO and your website is going to fall down the results pages until it is in Internet obscurity and with nobody knowing you exist you will have to rely on other forms of advertising and marketing in order to make your mark.
There are several things that contribute to the length of time that it takes SEO to show some kind of returns for the work that is carried out. First, you need to grow various aspects of it slowly and in a more organic fashion. This was certainly not always the case in the past, but Google then clamped down on those individuals that sought to break the rules.