It was believed for some considerable period of time that social signals played a major role in the algorithm that Google uses in order to determine how different websites rank. Well, it turns out that Google do not use these social signals in their calculations, but that is not to say that you should completely ignore social media when it comes to your SEO.
Instead, there are several ways in which it can still boost things in your favor and you should ignore social media at your peril. To stress how important this can be, we will look at just two ways in which it is going to make a difference.
1. It is easier to build your brand.
Now, building your brand is not going to have a direct impact on your SEO, but at the same time it is hardly going to be a negative thing, is it? However, building your brand does end up having its own indirect impact on your SEO and how effective it is going to be and the reasons behind that are easy to understand.
For example, we know that links are important with SEO, but people are going to be more likely to link to someone that has a strong and powerful brand. Furthermore, if you are more active on social media and build a presence, then people are going to be more likely to share your tweets and links boosting your SEO in the process.
There are of course various facets to building a brand online via social media but it always comes back to that same old thing time and time again, the bigger and more trustworthy the brand then the more likely people are to then go ahead and share things connected to you which, to a certain extent, helps you to go viral and this is always going to be useful for your SEO purposes.
Remember, your brand can include your logo, tagline, marketing materials, advertising, anything that is tied in with your business. Building the power that your brand then has, which means getting to grips with how people perceive you, is of course more important than the way in which it has an impact on your SEO. However, if you thought that there was no real link between the two then think again as your brand builds your SEO but SEO increases awareness of your brand.
2. Working on relationships via content.
The second point that we need to focus on is the need for you to look at the way in which you work those relationships and there is one thing in particular that is important, the use of quality content. It is accepted that content that offers value and important information is something that Google loves when it comes to SEO as their main thing is about quality over quantity.
The beauty about social media is that it is just primed for you to share content and to also get links and feedback on it. This is going to open you up to a huge market and that is never going to be a bad thing in any situation. However, this is only going to really help you when you have taken other steps to make sure that you can benefit from all of this SEO juice that you should be getting from it.
You see, the game has changed when it comes to SEO and indeed some would argue that it is constantly on the move due to the likes of Google deciding to alter the rules at various times. When it comes to social media, then you have to always make sure that there are links to your website, your contact details, information about you, and anything else that is directly related to whatever it is that you are doing. In other words, you must have a full profile and then you need to make sure that it is always active although we do admit that this is more for marketing purposes.
There is undoubtedly a link between SEO and social media even if the latest news from Google does change things ever so slightly. But, what do you do?
Well, to be honest this should only ever form a small part of your entire approach to SEO as the only way in which you will rank highly is to take a multi-faceted approach and to employ various methods and techniques to your advantage. However, this is not as easy as it seems and even though you can perhaps handle the social media aspect of your SEO campaign all on your own, there is no doubt that you should actually use the services of experts that will then be able to take things to an entirely new level for you.
So, social signals are not as important as we thought. However, SEO in general remains a force to be reckoned with so ignore it all and you will certainly suffer the consequences.