After Google announced the Hummingbird update in 2013, it was believed by many that keyword research was no longer as prominent and important as it once was. Well, we just do not believe that this is the case. Instead, adequate keyword research is going to undoubtedly boost yourself in the search engines and it is just a case of being aware of how to do it correctly in order to get the best possible results.
The confusion has arisen because the Hummingbird update did not look at keywords and there was also a debate that voice activated search is also rendering them useless, but that is not always the case. What is rather happening is that keyword research is actually just as important today as it was prior to that Google update and we will show why that is the case.
Locating High Traffic Opportunities.
Having a website that receives no traffic is pointless. However, keyword research still has a major role to play in allowing you to unearth opportunities that are out there that also have high traffic levels. Now, this means you end up effectively playing the numbers game because if you are using keywords that get a lot of searches then you are gambling that you will be able to get a share of that particular traffic pie.
This is something that you will be unable to do without carrying out keyword research.
Dealing with Long Tail Keywords.
If you were of the opinion that long tail keywords that have little competition would be a waste of time, then think again. Instead, as long as it gets a reasonable amount of traffic then it is worth checking out.
Think of it this way. If there is no competition, then there is a better chance of you being able to get a higher percentage of that traffic and then hopefully convert it into paying customers or whatever it is that your website is about. If you optimize content for various long tail keywords of this ilk then it all adds up.
Once again, none of this would be possible without you carrying out keyword research.
Make Sure You Use the Correct Language.
This is a feature of keyword research that is often overlooked in that it allows you to determine if you are using the correct language in your content.
Now, by this we do not mean English, Spanish or whatever. Instead, we are talking about those key terms or words that people identify with whatever it is that your website is about.
Say for example your website is all about dogs. You want to make sure that your content contains various terms related to dogs and in a style that is attractive to those people that visit your site. By doing this, people are going to actually pay attention more to what you are saying and, of course, they will also find your website more easily because of the way in which you have used those keywords in your content.
The chances of you being able to do this effectively without keyword research are practically zero.
Boosting Your SERPs.
It is important to remember that it is not just with the content that you need to think about keyword research. Instead, you have to be aware of how you get the individual to actually click on your link in the search engine results pages in the first place.
For this, you have to think about your meta tags and meta description as both of those areas are going to be key. Your use of keywords has to entice the individuals into doing the action that you want, which is coming to your website. The important thing here is to not just try to optimize and do keyword research for your content, but also be aware of the main terms that are used in this instance as well. After all, if nobody clicks through, then it has all been pretty pointless.
Make life easier for yourself by studying other meta tags and descriptions, research the keywords, and then play around with them to see what gets the best response.
As with everything else above, this is not going to be possible without adequate keyword research.
Now, to be honest, we could go on and on about the benefits of keyword research and why you would be wrong to assume that the process, or art of research, is dead. Instead, it is very much alive and kicking and it could easily be argued that it is actually even more important than before with there generally being as much competition.
Perhaps the key thing to do here is to forget the theory that the Hummingbird update made keyword research obsolete and just focus on the simple fact that this is still something that you need to do and it would be in your best interest to have an expert help you out. After all, the potential future success of your website is at stake.