Your website security is important to you as well as your visitors. In today’s world of cyber-security, adding an SSL Certificate to your website can help protect you, protect your visitors, build trust, and as a little bonus – give you a little SEO rankings bump.
What is an SSL Certificate?
An SSL (Secure Socket Layer) encrypts data to allow secure connections from a web server to a browser. The SSL helps to keep prying eyes from seeing the conversation between you and the website you would be doing business with. In the past, an SSL was commonly needed to protect credit card information, social security numbers, bank accounts, and any other personal sensitive information. It is always expected that any online store, bank, job application, or doctor’s online patient forms have the well-known green lock displayed next the website URL.
But there is nothing sensitive on my website. Why do I need an SSL?
There are added benefits to an SSL Certificate, as they are becoming more popular in today’s web. Customer experience is vital to any company. By adding an SSL to your website, are you building immediate trust with your potential clients. The moment someone visits a website that is proudly displaying the secure lock next to their URL, the visitor can see that you not only take your site and your security seriously, but you also value theirs.
Google recognizes the need for more vigilant cyber security and have started giving increased SEO rankings to those that are utilizing the tool. Google SEO standards are another can of worms, and this one step may not launch you from page 7 to #1, but using this tool that improves your site security and gives you a little boost in SEO is an easy win-win situation.
Here at Webfoot, we utilize the SSL certificate for many reasons, and we encourage everyone to do the same. We will soon require all clients hosting with Webfoot to have an SSL on their website.