Considering the sheer number of people that use their smartphones in order to surf the Internet, it is no surprise to discover that mobile marketing should really form an integral part of your approach to building your e-commerce brand. Remember, failure to market yourself to this considerable proportion of Internet users can only hamper your attempts to really establish yourself online.
However, in order to do this you do need to spend some time thinking about how to market to them because clearly you want to get the best ROI possible. So, here are five methods that can make life that little bit easier.
1. Make sure your design is responsive.
This is the absolute key, your e-commerce website needs to have a responsive design or else you are going to ruin the experience that the individual is going to have when they check out your website on their smartphone. A responsive design means that the website is going to work beautifully for them and if they are able to navigate, then they are going to be able to buy from you and that is what you want is it not?
2. Use mobile advertising.
There are various avenues to explore when it comes to using mobile advertising and that is obviously going to then have an impact on how smartphone users come across your website. It is always best to consider trying to set aside a reasonable sum of money for this part of your marketing simply because of the returns that you are able to generate in response to this specific form of advertising. Spend time getting to know companies that specialize in this type of marketing as they can help you to build an effective campaign from the ground up that will generate results.
3. Use social media.
Social media is perhaps the main reason why people go onto the Internet via their smartphones, so you want to take advantage of this and make sure that you have built your social media presence right from the very beginning. You should already have all of this set up since it needs to be a central part of your entire marketing, but keeping that point to one side just now, there is a very real need for you to be able to link your social media profiles to your website so that smartphone users can move between the two without any problems. The social media websites are already optimized for mobile users so it is just a case of making sure that they can go from point A to point B.
4. Email marketing.
When we talk about email marketing we are actually being rather specific as we mean marketing that deals purely with it being mobile friendly. Now, you need to capture their addresses by getting them to sign up to your newsletter as you cannot just go ahead and spam people since that is only going to annoy them and really get their back up and that is hardly going to lead to you generating a number of conversions.
However, making sure that the marketing emails that you send out are able to be seen on smartphones and that they can then take the appropriate action is going to make a huge difference to your conversion rates. The people that have signed up for your emails are already showing an interest in what you are doing so they are going to be primed to buy.
5. Remember your content.
Finally, you have to remember your content and there is a very real need for it to convert and this applies even if you are not focusing on mobile marketing. However, people on smartphones are not willing to spend hours trawling through your content so you have to get it right to the point and make sure that they understand what you are saying instantly. It looks horrible when they have to go through line after line of content as they are going to lose interest so even if you do love to write makes sure that you do not go on and on as that is going to be counter-productive for you.
So, there you have it, five ways in which you can help with your mobile marketing and making sure that you boost your e-commerce website. Now, we are not saying that this is going to be a fool proof way of increasing your sales as you still need to make sure that the items you are selling is up to scratch. However, that is all on your own back but do not be afraid to use the services of a company that specializes in Internet marketing and especially mobile marketing because this part of the market is just getting bigger and bigger and there is every chance that you could be losing out on a considerable amount of money if you do not take the correct course of action.
